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subject:"Marketing management"
~person:"Gatignon, Hubert A."
~person:"Smith, N. Craig"
~subject:"USA"
~type_genre:"Working Paper"
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Marketing management
USA
Marketingmanagement
8
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Gatignon, Hubert A.
Smith, N. Craig
Fritz, Wolfgang
11
Franses, Philip Hans
7
Albers, Sönke
5
Bauer, Hans H.
5
Walters, David
5
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4
Chandon, Pierre
4
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4
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4
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4
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4
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4
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4
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4
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3
Bartling, Björn
3
Bultez, Alain V.
3
Burmann, Christoph
3
Christen, Markus
3
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3
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Fehr, Ernst
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Gupta, Sunil
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3
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Piersma, Nanda
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Spann, Martin
3
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Faculty & research / Insead : working paper series
5
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
2
R&D / INSEAD / INSEAD
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Centre for Marketing working paper / Centre for Marketing, London Business School
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1
Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía
;
Smith, N. Craig
-
2019
Persistent link: https://www.econbiz.de/10012160781
Saved in:
2
How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
3
Marketing’s consequences : stakeholder marketing and supply chain CSR issues
Smith, N. Craig
;
Palazzo, Guido
;
Bhattacharya, C. B.
-
2010
Persistent link: https://www.econbiz.de/10008807568
Saved in:
4
The new marketing myopia
Smith, N. Craig
;
Drumwright, Minette E.
;
Gentile, Mary C.
-
2009
Persistent link: https://www.econbiz.de/10003912956
Saved in:
5
Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.
;
Smith, N. Craig
-
2008
Persistent link: https://www.econbiz.de/10003909943
Saved in:
6
'Hidden persuaders' : defaults and consumer welfare
Smith, N. Craig
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003470311
Saved in:
7
Marketing cooperation among rivals
Gatignon, Hubert A.
;
Robertson, Thomas S.
;
Sahay, Arvind
-
1998
Persistent link: https://www.econbiz.de/10000982224
Saved in:
8
Specifying competitive effects in diffusion models : an empirical analysis
Parker, Philip M.
;
Gatignon, Hubert A.
-
1991
Persistent link: https://www.econbiz.de/10000825406
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