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subject:"Marketing management"
~person:"Gatignon, Hubert A."
~subject:"Market research"
~type_genre:"Graue Literatur"
~type_genre:"Working Paper"
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Marketing management
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Gatignon, Hubert A.
Meffert, Heribert
17
Drees, Norbert
16
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12
Fritz, Wolfgang
12
Nufer, Gerd
12
Kaiser, Harry M.
11
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10
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9
Huber, Frank
9
Wiedmann, Klaus-Peter
9
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8
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7
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7
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5
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5
Smith, N. Craig
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Walters, David
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4
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4
Fok, Dennis
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Kay, Rosemarie
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Kranzusch, Peter
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Ormrod, Robert P.
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Paap, Richard
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Suprinovič, Olga
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
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2
Marketing cooperation among rivals
Gatignon, Hubert A.
;
Robertson, Thomas S.
;
Sahay, Arvind
-
1998
Persistent link: https://www.econbiz.de/10000982224
Saved in:
3
Specifying competitive effects in diffusion models : an empirical analysis
Parker, Philip M.
;
Gatignon, Hubert A.
-
1991
Persistent link: https://www.econbiz.de/10000825406
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