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subject:"Marketing management"
~person:"Herweg, Fabian"
~subject:"Germany"
~subject:"Neuromarketing"
~subject:"Theory"
~type_genre:"Graue Literatur"
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Bait and ditch : consumer naïveté and salesforce incentives
Herweg, Fabian
;
Rosato, Antonio
-
2018
Persistent link: https://www.econbiz.de/10011860761
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