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subject:"Marketingkooperation"
~person:"Birdwhistell, Mark"
~subject:"Fußball"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
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Marketingkooperation
Fußball
Ausländische Tochtergesellschaft
1
Brand management
1
Consumer behaviour
1
Foreign subsidiary
1
Hospital
1
Inter-firm cooperation
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Konsumentenverhalten
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Krankenhaus
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Markenführung
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Birdwhistell, Mark
Peitz, Martin
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Ilicic, Jasmina
4
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Health marketing quarterly
1
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ECONIS (ZBW)
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Hospital affiliations, co-branding, and consumer impact
Gombeski, William R.
;
Claypool, Joe O.
;
Karpf, Michael
; …
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10010362776
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