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subject:"Marketingmanagement"
~accessRights:"free"
~subject:"Wettbewerb"
~type_genre:"Case study"
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Positionierungspotentiale überregionaler Tageszeitungsmarken : Prozess identitätsorientierter Markenbildung am Beispiel der "Neuen Zürcher Zeitung" und Schweizer Hochschulstudieren...
Korner, Marcel
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2009
Persistent link: https://www.econbiz.de/10003895154
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Die erfolgreiche Umsetzung strategischer Erfolgspotentiale : der ressourcenorientierte Ansatz im Marketing
Hoffmann Linhard, Adolfo
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contributor
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2001
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001595510
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