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subject:"Marketingmanagement"
~institution:"Springer Fachmedien Wiesbaden"
~language:"eng"
~source:"econis"
~subject:"Advertising"
~subject:"Brand"
~type_genre:"Bibliography included"
~type_genre:"Thesis"
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Ekonomiska forskningsinstitutet <Stockholm>
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Eric Cuvillier <Firma>
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The power of communicating the family firm status : the positive effect of family firms as a brand on consumer buying behavior and consumer happiness
Rosina, Margarete
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2018
Persistent link: https://www.econbiz.de/10011719048
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