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subject:"Marketingmanagement"
~institution:"Verlag Dr. Kovač"
~language:"eng"
~source:"econis"
~subject:"Advertising"
~subject:"Brand"
~type_genre:"Bibliography included"
~type_genre:"Thesis"
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Marketingmanagement
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Akzeptanz
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Comparison
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Deutschsprachiger Raum
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Einzelhandel
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Entrepreneurship
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Spreer, Philipp
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Stettler, Tatiana R.
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Verlag Dr. Kovač
RWTH Aachen
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Ekonomiska forskningsinstitutet <Stockholm>
1
Eric Cuvillier <Firma>
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Helmut-Schmidt-Universität
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IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
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Springer Fachmedien Wiesbaden
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Schriftenreihe Strategisches Management
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ECONIS (ZBW)
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The adoption of interactive service technologies : empirical evidence from the retail industry
Spreer, Philipp
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2016
Persistent link: https://www.econbiz.de/10011542343
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Firm-level strategic orientation and performance : a synthesis and extension of the knowledge base on entrepreneurial, market and learning orientation
Stettler, Tatiana R.
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2015
Persistent link: https://www.econbiz.de/10013432280
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