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subject:"Marketingmanagement"
~isPartOf:"Does marketing need reform? : fresh perspectives on the future"
~person:"Hartley, Steven W."
~person:"Keller, Kevin Lane"
~subject:"Markenpolitik"
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Does marketing need reform? : fresh perspectives on the future
McGraw-Hill/Irwin series in marketing
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Measuring and managing brands
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Always learning
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wi - Wirtschaft
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wi wirtschaft
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Advances in business marketing : a research annual
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Brand management ; Vol. 1
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Journal of advertising : official publication of the American Academy of Advertising
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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The Irwin/McGraw-Hill series in marketing
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The evolution of integrated marketing communications : the customer-driven marketplace
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Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane
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Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
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(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
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