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subject:"Marketingmanagement"
~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~person:"Goertz, Susanne"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Portfolio-Werbung : eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen
Goertz, Susanne
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10003438704
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Portfolio-Werbung : Eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen
Goertz, Susanne
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10013515512
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