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subject:"Marketingmanagement"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Psychology & marketing"
~person:"Arunachalam, S."
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Marketingmanagement
Marketing management
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1
Business start-up
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Business-to-business marketing
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Customer acquisition
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Digital B2B
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Digital echoverse
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Digitalisierung
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Pathway to profitability
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Arunachalam, S.
Morgan, Neil A.
7
Kumar, V.
5
Calantone, Roger J.
4
Homburg, Christian
4
Palmatier, Robert W.
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Feng, Hui
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Journal of the Academy of Marketing Science
Psychology & marketing
The Routledge companion to strategic marketing
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ECONIS (ZBW)
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In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
2
Innovation pathway to profitability : the role of entrepreneurial orientation and marketing capabilities
Arunachalam, S.
;
Ramaswami, Sridhar N.
;
Herrmann, Pol
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 744-766
Persistent link: https://www.econbiz.de/10011911304
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