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subject:"Marketingmanagement"
~isPartOf:"Society and business review"
~person:"Sarkar, Abhigyan"
~person:"Urde, Mats"
~subject:"Brand"
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Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
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Sing Hosanna for the brands : the process of substituting religion with brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Society and business review
12
(
2017
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011690827
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