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subject:"Marketingmanagement"
~person:"Ahlert, Dieter"
~subject:"Marketing"
~type_genre:"Aufsatz im Buch"
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Ahlert, Dieter
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
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ECONIS (ZBW)
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Ist Sponsoring der Zaubertrank einer starken Marke?
Ahlert, Dieter
;
Vogel, Verena
;
Woisetschläger, David
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 5-29)
.
2007
Persistent link: https://www.econbiz.de/10003511574
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2
Markenmanagement, Marketing und Vertrieb : schlagkräftiges Triumvirat oder Anachronismus?
Ahlert, Dieter
- In:
Exzellenz in Markenmanagement und Vertrieb : Grundlagen …
,
(pp. 211 - 229)
.
2005
Persistent link: https://www.econbiz.de/10014555978
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