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subject:"Marketingmanagement"
~person:"Albers, Sönke"
~subject:"Advertising"
~subject:"Brand"
~type_genre:"Bibliography included"
~type_genre:"Thesis"
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Albers, Sönke
Bruhn, Manfred
10
Unger, Fritz
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Fantapié Altobelli, Claudia
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Backhaus, Klaus
5
Hartley, Steven W.
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Kerin, Roger A.
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Rudelius, William
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Voeth, Markus
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Hammann, Peter
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Kuß, Alfred
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Bauche, Kai
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Baumann, Ernst J.
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Chaveles, Spyros
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Conrad, Olaf
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
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Betriebswirtschaftslehre für Technologie und Innovation
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ECONIS (ZBW)
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Essays on learning from consumer response to support marketing mix decisions : empirical applications to decisions on product, price and promotion
Fandrich, Thomas
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2013
Persistent link: https://www.econbiz.de/10010231148
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Essays zur Schätzung von Marketingmodellen und zur Ableitung von Handlungsempfehlungen
Proppe, Dennis
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2008
Persistent link: https://www.econbiz.de/10003772250
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3
Marketing-Mix-Strategien in umweltfreundlich-differenzierten Märkten : computergestützte Simulation und Optimierung eines lebenszyklusübergreifenden Diffusionsmodells
Xander, Heiko Kay
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013429701
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