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subject:"Marketingmanagement"
~person:"Fok, Dennis"
~person:"Kleinaltenkamp, Michael"
~type_genre:"Conference proceedings"
~type_genre:"Working Paper"
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Marketingmanagement
Marketing management
6
Theorie
3
Theory
3
00.09.1995
1
1989-1997
1
Advertising effects
1
B-to-B-Marketing
1
Bayes-Statistik
1
Bayesian inference
1
Beschaffung
1
Beziehungsmarketing
1
Brand
1
Bundling strategy
1
Business-to-business marketing
1
Computerspiel
1
Consumer behaviour
1
Deutschland
1
Direktmarketing
1
Dynamische Wirtschaftstheorie
1
Economic dynamics
1
Germany
1
Großhandel
1
Konsumentenverhalten
1
Kundenorientierung
1
Leistungsbündel
1
Lieferantenmanagement
1
Markenartikel
1
Market share
1
Marktanteil
1
Preisdifferenzierung
1
Preiselastizität
1
Price discrimination
1
Price elasticity
1
Probit model
1
Probit-Modell
1
Procurement
1
Relationship marketing
1
Sales promotion
1
Supplier relationship management
1
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Free
3
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Book / Working Paper
6
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Conference proceedings
Working Paper
Lehrbuch
13
Aufsatzsammlung
8
Textbook
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Article in journal
7
Aufsatz in Zeitschrift
7
Collection of articles of several authors
7
Sammelwerk
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Arbeitspapier
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Aufsatz im Buch
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Graue Literatur
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Handbuch
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English
4
German
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Fok, Dennis
Kleinaltenkamp, Michael
Fritz, Wolfgang
11
Meffert, Heribert
10
Albers, Sönke
8
Franses, Philip Hans
7
Bauer, Hans H.
5
Smith, N. Craig
5
Walters, David
5
Boulding, William
4
Chandon, Pierre
4
Ormrod, Robert P.
4
Paap, Richard
4
Simon, Hermann
4
Soberman, David A.
4
Spiller, Achim
4
Springer, Reiner
4
Söderlund, Magnus
4
Anderson, Kym
3
Backhaus, Klaus
3
Banerjee, Sumitro
3
Bartling, Björn
3
Bea, Franz Xaver
3
Bultez, Alain V.
3
Burmann, Christoph
3
Chadraba, Petr
3
Christen, Markus
3
Damania, Richard
3
Eagle, Lynne C.
3
Ernst, Holger
3
Fehr, Ernst
3
Gatignon, Hubert A.
3
Gijsbrechts, Els
3
Gupta, Sunil
3
Hammann, Peter
3
Hultink, Erik J.
3
Jackson, Lee Ann
3
Kirchgeorg, Manfred
3
Kühn, Richard
3
Lancaster, Geoffrey
3
Marks, Ulf G.
3
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Erasmus Research Institute of Management
1
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ERIM report series research in management
3
Arbeitspapiere zum Marketing
1
Econometric Institute research papers
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ECONIS (ZBW)
6
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1
Why, how and when do prices land? : evidence from the videogame industry
Hernandez-Mireles, Carlos
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003791862
Saved in:
2
Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003754335
Saved in:
3
A hierarchical bayes error correction model to explain dynamic effects of price changes
Fok, Dennis
;
Paap, Richard
;
Horváth, Csilla
;
Franses, …
-
2005
Persistent link: https://www.econbiz.de/10003088746
Saved in:
4
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
Saved in:
5
Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
Saved in:
6
Marketing-Strategien des Produktionsverbindungshandels
Engelhardt, Werner Hans
;
Kleinaltenkamp, Michael
-
1988
Persistent link: https://www.econbiz.de/10000816554
Saved in:
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