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subject:"Marketingmanagement"
~person:"Gupta, Suraksha"
~person:"Guzman, Francisco"
~person:"Sarkar, Abhigyan"
~person:"Urde, Mats"
~subject:"Brand"
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Search: subject_exact:"Brand strategy"
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Marketingmanagement
Brand
Brand management
92
Markenführung
92
Brand image
53
Markenimage
53
Consumer behaviour
49
Konsumentenverhalten
49
Markenartikel
44
Beziehungsmarketing
24
Relationship marketing
24
Marketing management
12
Emotion
11
Corporate reputation
10
Firmenimage
10
Brand architecture
7
Brand equity
7
Corporate Social Responsibility
7
Corporate social responsibility
7
India
7
Indien
7
Markenarchitektur
7
Brand loyalty
6
Corporate culture
6
Internet marketing
6
Online-Marketing
6
Unternehmenskultur
6
Brand love
5
Customer integration
5
Jugendliche
5
Kundenintegration
5
Markentreue
5
Personality psychology
5
Persönlichkeitspsychologie
5
Social Web
5
Social web
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USA
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5
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5
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1
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Language
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English
53
Author
All
Gupta, Suraksha
Guzman, Francisco
Sarkar, Abhigyan
Urde, Mats
Keller, Kevin Lane
36
Baumgarth, Carsten
27
Melewar, T. C.
27
Burmann, Christoph
22
De Chernatony, Leslie
21
Phau, Ian
20
Esch, Franz-Rudolf
19
Fournier, Susan
19
Ko, Eunju
17
Bang, Nguyen
16
Dawes, John
16
Fetscherin, Marc
16
Loureiro, Sandra Maria Correia
15
Bruhn, Manfred
14
Khan, Imran
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Steenkamp, Jan-Benedict E. M.
14
Christodoulides, George
13
Diamantopoulos, Adamantios
13
Foroudi, Pantea
13
Japutra, Arnold
13
Merrilees, Bill
13
MacInnis, Deborah J.
12
Sharp, Byron
12
Kapferer, Jean-Noël
11
Pitt, Leyland F.
11
Rahman, Zillur
11
Sattler, Henrik
11
Schmidt, Holger J.
11
Trinh, Giang
11
Uggla, Henrik
11
Aaker, David A.
10
Abratt, Russell
10
Balmer, John M. T.
10
Bauer, Hans H.
10
Ekinci, Yuksel
10
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The journal of product & brand management
11
Journal of business research : JBR
8
The journal of brand management : an international journal
4
Qualitative market research : an international journal
3
The marketing review
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European journal of marketing
1
European journal of marketing : EJM
1
Harvard business review : HBR
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
International journal of retail and distribution management
1
International studies of management and organization
1
Journal of Product and Brand Management Ser.
1
Journal of consumer marketing
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Society and business review
1
The journal of consumer marketing
1
Working paper / Indian Institute of Management, Ahmedabad
1
Working paper series / Bradford University School of Management
1
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ECONIS (ZBW)
53
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1
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10
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53
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date (oldest first)
1
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
2
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
3
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
4
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
5
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
6
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
7
S/he styles : narcissistic fashion apparel consumption in India
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
Saved in:
8
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
9
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
10
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
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