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subject:"Marketingmanagement"
~person:"Guzman, Francisco"
~person:"Ko, Eunju"
~person:"Sarkar, Abhigyan"
~person:"Urde, Mats"
~subject:"Brand"
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Search: subject_exact:"Brand strategy"
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Marketingmanagement
Brand
Brand management
92
Markenführung
92
Consumer behaviour
67
Konsumentenverhalten
67
Brand image
50
Markenimage
50
Markenartikel
47
Beziehungsmarketing
28
Relationship marketing
28
Luxury goods
19
Luxusgüter
19
Internet marketing
16
Online-Marketing
16
Marketing management
15
Fashion
14
Mode
14
Emotion
11
Advertising effects
10
Social Web
10
Social web
10
Werbewirkung
10
Advertising
7
Brand equity
7
Customer satisfaction
7
India
7
Indien
7
Kundenzufriedenheit
7
Werbung
7
Corporate reputation
6
Customer value
6
Firmenimage
6
Kundenwert
6
Brand love
5
Brand loyalty
5
Corporate culture
5
Customer integration
5
Jugendliche
5
Kundenintegration
5
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Undetermined
42
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1
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Article
54
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5
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55
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1
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Language
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English
59
Author
All
Guzman, Francisco
Ko, Eunju
Sarkar, Abhigyan
Urde, Mats
Keller, Kevin Lane
36
Baumgarth, Carsten
28
Melewar, T. C.
27
Burmann, Christoph
22
De Chernatony, Leslie
21
Phau, Ian
20
Esch, Franz-Rudolf
19
Fournier, Susan
19
Bang, Nguyen
16
Dawes, John
16
Fetscherin, Marc
16
Loureiro, Sandra Maria Correia
15
Bruhn, Manfred
14
Khan, Imran
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Steenkamp, Jan-Benedict E. M.
14
Christodoulides, George
13
Diamantopoulos, Adamantios
13
Foroudi, Pantea
13
Japutra, Arnold
13
Merrilees, Bill
13
Gupta, Suraksha
12
MacInnis, Deborah J.
12
Sharp, Byron
12
Kapferer, Jean-Noël
11
Pitt, Leyland F.
11
Rahman, Zillur
11
Sattler, Henrik
11
Schmidt, Holger J.
11
Trinh, Giang
11
Uggla, Henrik
11
Veloutsou, Cleopatra
11
Aaker, David A.
10
Abratt, Russell
10
Balmer, John M. T.
10
Bauer, Hans H.
10
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Published in...
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Journal of business research : JBR
12
The journal of product & brand management
11
The journal of brand management : an international journal
4
International journal of advertising : the review of marketing communications
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
The marketing review
3
Qualitative market research : an international journal
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
European journal of marketing : EJM
1
European management journal
1
Harvard business review : HBR
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of retail and distribution management
1
Journal of Product and Brand Management Ser.
1
Journal of consumer marketing
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Society and business review
1
The journal of consumer marketing
1
Working paper series / Bradford University School of Management
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ECONIS (ZBW)
59
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1
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59
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1
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
2
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
5
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
6
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
7
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
8
S/he styles : narcissistic fashion apparel consumption in India
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
Saved in:
9
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
10
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
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