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subject:"Marketingmanagement"
~person:"Kleinaltenkamp, Michael"
~person:"Springer, Reiner"
~type_genre:"Conference proceedings"
~type_genre:"Working Paper"
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Marketingmanagement
Marketing management
6
Eastern Europe
3
Osteuropa
3
Ostmitteleuropa
3
Auslandsinvestition
2
Foreign investment
2
International market entry
2
Internationaler Markteintritt
2
Marketingstrategie
2
Multinationales Unternehmen
2
Strategic management
2
Strategisches Management
2
Transnational corporation
2
00.09.1995
1
B-to-B-Marketing
1
Beschaffung
1
Beziehungsmarketing
1
Bundling strategy
1
Business-to-business marketing
1
Central-Eastern Europe
1
Competitive strategy
1
Deutschland
1
Direktmarketing
1
Germany
1
Globalisierung
1
Globalization
1
Großhandel
1
Internationalisierung
1
Joint Venture
1
Joint venture
1
Kundenorientierung
1
Leistungsbündel
1
Lieferantenmanagement
1
Procurement
1
Relationship marketing
1
Supplier relationship management
1
Theorie
1
Theory
1
Wettbewerbsstrategie
1
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Book / Working Paper
6
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Conference proceedings
Working Paper
Lehrbuch
13
Collection of articles of several authors
11
Sammelwerk
11
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatzsammlung
8
Textbook
8
Konferenzschrift
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Aufsatz im Buch
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Graue Literatur
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Handbuch
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English
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German
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Kleinaltenkamp, Michael
Springer, Reiner
Fritz, Wolfgang
11
Meffert, Heribert
10
Albers, Sönke
8
Franses, Philip Hans
7
Bauer, Hans H.
5
Smith, N. Craig
5
Walters, David
5
Boulding, William
4
Chandon, Pierre
4
Fok, Dennis
4
Ormrod, Robert P.
4
Paap, Richard
4
Simon, Hermann
4
Soberman, David A.
4
Spiller, Achim
4
Söderlund, Magnus
4
Anderson, Kym
3
Backhaus, Klaus
3
Banerjee, Sumitro
3
Bartling, Björn
3
Bea, Franz Xaver
3
Bultez, Alain V.
3
Burmann, Christoph
3
Chadraba, Petr
3
Christen, Markus
3
Damania, Richard
3
Eagle, Lynne C.
3
Ernst, Holger
3
Fehr, Ernst
3
Gatignon, Hubert A.
3
Gijsbrechts, Els
3
Gupta, Sunil
3
Hammann, Peter
3
Hultink, Erik J.
3
Jackson, Lee Ann
3
Kirchgeorg, Manfred
3
Kühn, Richard
3
Lancaster, Geoffrey
3
Marks, Ulf G.
3
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Institution
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DePaul University / College of Commerce
4
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
4
Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
1
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Arbeitspapiere zum Marketing
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ECONIS (ZBW)
6
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1
Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4 , 2010 Vienna, Austria
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2010
Persistent link: https://www.econbiz.de/10009505069
Saved in:
2
Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2009
Persistent link: https://www.econbiz.de/10009487237
Saved in:
3
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
Springer, Reiner
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003797519
Saved in:
4
Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1 - 3, 2005, Vienna, Austria
Chadraba, Petr
(
contributor
);
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2005
Persistent link: https://www.econbiz.de/10003212130
Saved in:
5
Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
Saved in:
6
Marketing-Strategien des Produktionsverbindungshandels
Engelhardt, Werner Hans
;
Kleinaltenkamp, Michael
-
1988
Persistent link: https://www.econbiz.de/10000816554
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