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subject:"Marketingmanagement"
~person:"Krieger, Kai Harald"
~type_genre:"Book section"
~type_genre:"Guidebook"
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Krieger, Kai Harald
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
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