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subject:"Marketingmanagement"
~subject:"Kongress"
~type_genre:"Article in journal"
~type_genre:"Guidebook"
~type_genre:"Konferenzschrift"
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Marketingmanagement
Kongress
Digital media
179
Digitale Medien
176
Neue Medien
63
Social Web
61
Social web
61
Online-Marketing
59
Internet marketing
58
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42
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42
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41
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41
digital media
39
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29
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26
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24
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24
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23
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19
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19
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16
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16
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16
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16
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Fachhochschule für Sozialarbeit und Sozialpädagogik
1
Forum on Interactive Multimedia and Health Care <1992, Washington, DC>
1
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1
Gesellschaft zur Erforschung des Markenwesens
1
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ICCHP <13, 2012, Linz>
1
Institut für Marketing <Münster, Westfalen>
1
Internationale Konferenz: 1984 und Danach. Die Gesellschaftliche Herausforderung der Informationstechnik <1984, Berlin, West>
1
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1
Kuratorium der Deutschen Wirtschaft für Berufsbildung
1
Landkreistag Rheinland-Pfalz
1
Markendialog <19., 2015, Berlin>
1
Münsteraner Marketing-Symposium <2, 1984, Münster, Westfalen>
1
Tagung der Kaufmännischen Ausbildungsleiter <1997, Gütersloh>
1
Wissenschaftliche Gesellschaft für Innovatives Marketing
1
Worldwide Electronic and Broadcast Audience Research Symposium <1998, Paris>
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1
Beltz-Monographien
1
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1
FHTW-Transfer
1
Forschungsbericht / Konrad-Adenauer-Stiftung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information summary on archives / Supplement : INSAR ; European archives news
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of wine business research
1
International review on public and non-profit marketing
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of communication management : an international journal
1
Journal of marketing
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Marketingforschung aktuell
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1
Proceedings of the ... Annual Conference of the International Committee Training of Personnel in Museums
1
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1
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1
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1
Schriftenreihe des Landkreistages Rheinland-Pfalz zur Kommunalpolitik
1
Sozialwissenschaftliche Reihe des Battelle-Instituts e. V.
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The journal of business & industrial marketing
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ECONIS (ZBW)
24
USB Cologne (EcoSocSci)
15
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1
Consumer perceptions of real-time marketing used in campaigns for retail businesses
Kallier-Tar, Safura M.
;
Wiid, Johannes A.
-
2021
Persistent link: https://www.econbiz.de/10012594025
Saved in:
2
Content is key to non-profit digital media strategy
Sánchez-Torné, Isadora
;
Caro-González, Francisco Javier
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 927-945
Persistent link: https://www.econbiz.de/10014437266
Saved in:
3
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
4
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
Saved in:
5
Website stage model for Brazilian wineries : an analysis of presence in digital and mobile media
Kieling, Ana Paula
;
Tezza, Rafael
;
Vargas, Guilherme Lima
- In:
International journal of wine business research
35
(
2023
)
1
,
pp. 45-65
Persistent link: https://www.econbiz.de/10014335593
Saved in:
6
Industrial marketing management digital media optimization for B2B marketing
Krings, Werner
;
Palmer, Roger
;
Inversini, Alessandro
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 174-186
Persistent link: https://www.econbiz.de/10012501945
Saved in:
7
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
8
Allocating spending on digital-video advertising : a longitudinal analysis across digital and television
Shaikh, Nazrul I.
;
Hada, Mahima
;
Shrestha, Niva
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10012007132
Saved in:
9
The impact of digital books on marketing communications
Ozuem, Wilson
;
Howell, Kerry E.
;
Lancaster, Geoffrey
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 131-137
Persistent link: https://www.econbiz.de/10012114146
Saved in:
10
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
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