//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marktforschung"
~isPartOf:"International business, not as usual"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marktforschung
Markenführung
Advertising effects
208
Werbewirkung
208
Consumer behaviour
140
Konsumentenverhalten
140
Advertising
116
Werbung
112
Brand management
50
Internet marketing
50
Online-Marketing
50
Brand image
43
Markenimage
43
Brand
29
Emotion
29
Markenartikel
29
Social Web
23
Social web
23
Experiment
14
Cognition
13
Kognition
13
Celebrity endorsement
12
Celebrity-Werbung
12
Marketing management
12
Marketingmanagement
12
Psychology of advertising
12
Werbepsychologie
12
Product Placement
10
Product placement
10
Personality psychology
9
Persönlichkeitspsychologie
9
Credibility
8
Glaubwürdigkeit
8
Perception
8
Print advertising
8
Printwerbung
8
Sales promotion
8
Social Marketing
8
Social marketing
8
USA
8
United States
8
more ...
less ...
Online availability
All
Undetermined
44
Free
1
Type of publication
All
Article
54
Type of publication (narrower categories)
All
Article in journal
53
Aufsatz in Zeitschrift
53
Conference paper
2
Konferenzbeitrag
2
Aufsatz im Buch
1
Book section
1
Language
All
English
Author
All
Dens, Nathalie
2
Dwivedi, Yogesh Kumar
2
Foti, Lianne
2
Ghosh, Tathagata
2
Guzman, Francisco
2
Pelsmacker, Patrick de
2
Sreejesh, S.
2
Teng, Lefa
2
Albert, Noël
1
Altobello, Suzanne A.
1
Ambroise, Laure
1
Arsena, Ashley
1
Baack, Daniel W.
1
Baalbaki, Sally
1
Baum, Matthias
1
Bellman, Steven
1
Bhattacharya, Abhi
1
Bogomolova, Svetlana
1
Bravo Velázquez, Alberto
1
Briggs, Elten
1
Brotto, Luisa
1
Brunner, Christian Boris
1
Bulmer, Sandy
1
Busacca, Bruno
1
Cai, Jianfeng
1
Cambier, Fanny
1
Carnevale, Marina
1
Castro, Vítor
1
Cervellon, Marie-Cécile
1
Chan, Fong Yee
1
Chatzopoulou, Elena
1
Choi, Yung Kyun
1
Chu, Kyounghee
1
Coker, Kesha K.
1
Cunningham, Isabella
1
Dass, Mayukh
1
Davtyan, Davit
1
Dennis, Charles
1
Diamantopoulos, Adamantios
1
Dodds, Sarah
1
more ...
less ...
Published in...
All
International business, not as usual
Journal of business research : JBR
International journal of advertising : the review of marketing communications
45
Journal of marketing communications
39
International journal of advertising : the quarterly review of marketing communications
32
The journal of product & brand management
32
Journal of advertising research
26
Journal of promotion management : JPM
26
The journal of brand management : an international journal
26
Psychology & marketing
23
Journal of promotion management : innovations in planning and applied research
19
International journal of internet marketing and advertising : IJIMA
18
Journal of retailing and consumer services
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing research : JMR
13
Marketing letters : a journal of research in marketing
12
Marketing intelligence & planning
10
Asia Pacific journal of marketing and logistics
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of the Academy of Marketing Science
9
Marketing : ZFP ; journal of research and management
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
European journal of marketing : EJM
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
International journal of sports marketing & sponsorship
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of strategic marketing
8
The journal of consumer marketing
8
International journal of hospitality management
7
Journal of global marketing
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
European journal of marketing
5
International journal of consumer studies
5
International journal of contemporary hospitality management
5
International journal of market research
5
more ...
less ...
Source
All
ECONIS (ZBW)
54
Showing
1
-
10
of
54
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
4
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
5
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
6
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
7
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
8
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
9
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
10
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->