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subject:"Marktforschung"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of advertising research"
~person:"Han, Sangpil"
~subject:"Celebrity-Werbung"
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
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ECONIS (ZBW)
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A retrospective on the state of international advertising research in advertising, communication, and marketing journals : 1963-2014
Khang, Hyoungkoo
;
Han, Sangpil
;
Shin, Sumin
;
Jung, A-Reum
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 540-568
Persistent link: https://www.econbiz.de/10011567085
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