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subject:"Marktforschung"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of advertising research"
~subject:"Brand"
~subject:"Celebrity-Werbung"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Marktforschung
Brand
Celebrity-Werbung
Advertising effects
483
Werbewirkung
483
Advertising
219
Werbung
218
Consumer behaviour
145
Konsumentenverhalten
145
Internet marketing
95
Online-Marketing
95
USA
86
United States
86
Fernsehwerbung
54
Television advertising
54
Brand management
52
Markenführung
52
Brand image
49
Markenimage
49
Target group
37
Zielgruppe
37
Psychology of advertising
35
Werbepsychologie
35
Product Placement
32
Product placement
32
Emotion
31
Social Web
30
Social web
30
Advertising planning
28
Children
28
Kinder
28
Werbeplanung
28
Gender
25
Geschlecht
25
advertising
22
Celebrity endorsement
19
Markenartikel
19
Cognition
18
Kognition
18
Print advertising
18
Printwerbung
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43
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Bergkvist, Lars
3
Bernritter, Stefan F.
2
Hung, Kineta
2
Knoll, Johannes
2
Ko, Eunju
2
Smit, Edith G.
2
Tse, Caleb H.
2
Agnihotri, Arpita
1
Al-Shuaili, Ahmed Hamed
1
Aristoff, Mandy
1
Astous, Alain d'
1
Avramova, Yana R.
1
Baxter, Stacey M.
1
Bhattacharya, Saurabh
1
Broadbent, Tim
1
Buijzen, Moniek
1
Carrillat, François A.
1
Chae, Heeju
1
Chan, Kimmy Wa
1
Chan, Terri H.
1
Chang, Chun-Tuan
1
Chang, Hua
1
Chou, Hsuan-yi
1
Dens, Nathalie
1
Deuskar, Sonali
1
Dominguez, Rafael
1
Dwivedi, Abhishek
1
Edelman, Benjamin
1
Eisend, Martin
1
Elberse, Anita
1
Garcia de los Salmones Sanchez, Maria del Mar
1
Gittelman, Steven H.
1
Graham, Jeffrey
1
Haley, Eric John
1
Han, Sangpil
1
Havlena, William
1
Hayes, Jameson L.
1
Herrero, Ángel
1
Hjalmarson, Hanna
1
Hühn, Arief Ernst
1
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
Journal of business research : JBR
38
Journal of marketing communications
29
The journal of product & brand management
29
Journal of promotion management : JPM
27
Psychology & marketing
27
International journal of advertising : the review of marketing communications
26
Journal of retailing and consumer services
19
The journal of brand management : an international journal
19
Journal of promotion management : innovations in planning and applied research
16
Marketing letters : a journal of research in marketing
14
Journal of advertising : official publication of the American Academy of Advertising
11
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of sports marketing & sponsorship
10
Journal of the Academy of Marketing Science
10
Journal of global marketing
9
Marketing : ZFP ; journal of research and management
9
Asia Pacific journal of marketing and logistics
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of marketing research : JMR
8
Marketing intelligence & planning
8
European journal of marketing : EJM
7
Journal of strategic marketing
7
A master class in brand planning : the timeless works of Stephen King
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international consumer marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
The journal of consumer marketing
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
Gabler Edition Wissenschaft
5
Global business review
5
International journal of pharmaceutical and healthcare marketing : IJPHM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
SpringerLink / Bücher
5
Vision : the journal of business perspective
5
Young consumers : insight and ideas for responsible marketers
5
Cogent business & management
4
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ECONIS (ZBW)
43
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1
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
2
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
3
The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
4
The relative effectiveness of endorsers : the identity badge of CEOs and founders versus the attractiveness of celebrities
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10012118870
Saved in:
5
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
6
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
7
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
8
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
9
The dual entertainment theory in celebrity endorsements : the role of celebrity worship and profession
Roy, Subhadip
;
Mishrab, Aditya Shankar
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011875515
Saved in:
10
Productivity and impact in advertising research since the millennium : a profiling and investigation of drivers of impact
Chan, Terri H.
;
Tse, Caleb H.
;
Hung, Kineta
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 11-37
Persistent link: https://www.econbiz.de/10011687864
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