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subject:"Marktforschung"
~isPartOf:"Journal of advertising research"
~subject:"Celebrity-Werbung"
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Marktforschung
Celebrity-Werbung
Advertising effects
269
Werbewirkung
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Advertising
95
Werbung
95
USA
67
United States
67
Internet marketing
57
Online-Marketing
57
Consumer behaviour
56
Konsumentenverhalten
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Fernsehwerbung
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Television advertising
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Brand management
23
Markenführung
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Emotion
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Brand image
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Psychology of advertising
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Communication
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Kommunikation
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Agnihotri, Arpita
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Astous, Alain d'
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Baxter, Stacey M.
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Bhattacharya, Saurabh
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Mishrab, Aditya Shankar
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Na, Woonbong
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Roy, Subhadip
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State, Gabriel
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Stipp, Horst
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Journal of advertising research
Psychology & marketing
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International journal of advertising : the review of marketing communications
15
Journal of business research : JBR
15
International journal of advertising : the quarterly review of marketing communications
14
Journal of promotion management : JPM
14
Journal of marketing communications
13
Journal of promotion management : innovations in planning and applied research
10
International journal of sports marketing & sponsorship
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The journal of product & brand management
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Journal of global marketing
7
Journal of marketing research : JMR
7
Journal of retailing and consumer services
7
Marketing letters : a journal of research in marketing
7
International journal of market research : JMRS ; the journal of the Market Research Society
6
Journal of marketing management : MM
6
The journal of brand management : an international journal
6
Young consumers : insight and ideas for responsible marketers
6
Gabler Edition Wissenschaft
5
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of strategic marketing
5
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing intelligence & planning
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
4
SpringerLink / Bücher
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Vision : the journal of business perspective
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Handbuch der Marktforschung
3
Health marketing quarterly
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research
3
International review on public and non-profit marketing
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Journal of consumer behaviour : an international research review
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Qualitative market research : an international journal
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Endorsement theory : how consumers relate to celebrity models
Marshall, Roger
;
Na, Woonbong
;
State, Gabriel
;
Deuskar, …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 564-572
Persistent link: https://www.econbiz.de/10003797982
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