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subject:"Marktforschung"
~isPartOf:"Journal of business-to-business marketing"
~person:"Krinner, Stephanie"
~person:"Ragland, Charles"
~person:"Rodriguez, Michael"
~subject:"Aufsatzsammlung"
~subject:"Betriebliche Wertschöpfung"
~subject:"Verkauf"
~subject:"Verkaufspersonal"
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Marktforschung
Aufsatzsammlung
Betriebliche Wertschöpfung
Verkauf
Verkaufspersonal
Marketing
3
B-to-B-Marketing
2
Business-to-business marketing
2
Market research
2
Marketing management
2
Marketingmanagement
2
Selling
2
business marketing
2
industrial marketing
2
market orientation
2
marketing intelligence
2
sales management
2
Berufsbildung
1
Betriebliches Bildungsmanagement
1
Employer-provided training
1
Firm performance
1
Industrie
1
Innovation
1
Manufacturing industries
1
New product development
1
Product development capability
1
Produktentwicklung
1
Sales promotion
1
Salespeople
1
Unternehmenserfolg
1
Verkaufsförderung
1
Vocational training
1
entertainment
1
industrial markets
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internal bonding
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marketing capability
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sales education
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sales training
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Krinner, Stephanie
Ragland, Charles
Rodriguez, Michael
Helm, Roland
2
Stone, Merlin
2
Tzempelikos, Nektarios
2
Aravopoulou, Eleni
1
Birn, Robin
1
Ching, Lim Ai
1
Dubinsky, Alan J.
1
Endres, Herbert
1
Honeycutt, Earl D.
1
Huang, Ching-yun
1
Huang, Wen-yeh
1
Kooli, Kaouther
1
Kosack, Emmanuel
1
Lee, Heesang
1
Lim, Weng Marc
1
Long, Yu
1
Park, Changhyun
1
Schmalfuß, Martin
1
Skjølsvik, Tale
1
Wang, Guocai
1
Wang, Xiaoyan
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Wee, Chow Hou
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Woodcock, Neil
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Journal of business-to-business marketing
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ECONIS (ZBW)
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Exploring the role of product development capability for transforming marketing intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
2
Preliminary investigation of entertainment strategies involving alcohol : implications for professional sales education and training in business markets
Rodriguez, Michael
;
Honeycutt, Earl D.
;
Ragland, Charles
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10011432738
Saved in:
3
Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
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