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subject:"Marktforschung"
~isPartOf:"Journal of consumer policy : consumer issues in law, economics and behavioural sciences"
~language:"eng"
~subject:"Target group"
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Marktforschung
Target group
Advertising effects
7
Werbewirkung
7
Advertising
5
Children
5
Consumer behaviour
5
Kinder
5
Konsumentenverhalten
5
Werbung
5
Internet marketing
4
Online-Marketing
4
Fernsehwerbung
3
Television advertising
3
Zielgruppe
3
Advergames
2
Advertising effectiveness
2
Computerspiel
2
Persuasion knowledge
2
Video game
2
Advertising information processing
1
Advertising involvement
1
Advertising literacy
1
Belgien
1
Belgium
1
Breakfast cereals
1
Consumer policy
1
Dual-process models
1
Ernährung
1
Hybrid advertising
1
Jugendliche
1
Knowledge
1
Knowledge management
1
Netherlands
1
Niederlande
1
Nutrition
1
Nutrition guidelines
1
Physical attractiveness
1
Physical attractiveness stereotype
1
Presence
1
Product involvement
1
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3
Language
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English
Author
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Büttner, Oliver B.
1
Dens, Nathalie
1
Florack, Arnd
1
Oates, Caroline
1
Pelsmacker, Patrick de
1
Serfas, Benjamin G.
1
Van de Sompel, Dieneke
1
Verhellen, Yann
1
Vermeir, Iris
1
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
Journal of advertising research
22
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
19
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
9
Journal of marketing communications
8
Journal of marketing research : JMR
8
International journal of consumer studies
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing letters : a journal of research in marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of market research : JMRS ; the journal of the Market Research Society
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of promotion management : JPM
5
Psychology & marketing
5
European journal of marketing : EJM
4
Journal of business research : JBR
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International advertising and communication : current insights and empirical findings
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
3
Operations research
3
Application of gaming in new media marketing
2
Australasian marketing journal
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Darden Case
2
Discussion paper / Tinbergen Institute
2
ERIM report series research in management
2
European Advertising Academy
2
European journal of marketing
2
Health marketing quarterly
2
International journal of electronic business
2
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ECONIS (ZBW)
3
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1
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
2
Assessing the what is beautiful is good stereotype and the influence of moderately attractive and less attractive advertising models on self-perception, ad attitudes, and purchase...
Vermeir, Iris
;
Van de Sompel, Dieneke
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 205-233
Persistent link: https://www.econbiz.de/10010479072
Saved in:
3
A dual-step and dual-process model of advertising effects : implications for reducing the negative impact of advertising on Children's consumption behaviour
Büttner, Oliver B.
;
Florack, Arnd
;
Serfas, Benjamin G.
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 161-182
Persistent link: https://www.econbiz.de/10010479079
Saved in:
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