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subject:"Marktforschung"
~person:"Fritz, Wolfgang"
~person:"Kolos, Krisztina"
~person:"Wiedmann, Klaus-Peter"
~subject:"Management"
~subject:"Theory"
~subject:"business strategy"
~subject:"marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Kaufentscheidungsdimensionen des Market Maven
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Buxel, Holger
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
46
(
2000
)
4
,
pp. 404-424
Persistent link: https://www.econbiz.de/10001572746
Saved in:
2
PR : Wandel - Wege - Wagnisse
Wiedmann, Klaus-Peter
-
1992
Persistent link: https://www.econbiz.de/10013416582
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