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subject:"Marktforschung"
~person:"Kolos, Krisztina"
~person:"Wiedmann, Klaus-Peter"
~subject:"Management"
~subject:"Theory"
~subject:"business strategy"
~subject:"marketing"
~type_genre:"Sammlung"
~type_genre:"Systematic review"
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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PR : Wandel - Wege - Wagnisse
Wiedmann, Klaus-Peter
-
1992
Persistent link: https://www.econbiz.de/10013416582
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