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subject:"Marktforschung"
~person:"Malhotra, Naresh K."
~source:"usbk"
~subject:"Consumer behaviour"
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Marktforschung
Consumer behaviour
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Malhotra, Naresh K.
Koschnick, Wolfgang J.
3
Kuß, Alfred
3
Balzer, Eva
2
Berekoven, Ludwig
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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1
Marketing research : an applied orientation
Malhotra, Naresh K.
-
2010
-
6. ed., global ed.
Persistent link: https://www.econbiz.de/10004944627
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2
Marketing research : an applied approach
Malhotra, Naresh K.
;
Birks, David F.
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10004451462
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3
Marketing research : an applied orientation
Malhotra, Naresh K.
-
2007
-
5. ed.
Persistent link: https://www.econbiz.de/10004890670
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4
Marketing research : an applied orientation
Malhotra, Naresh K.
-
2004
-
4. ed., international ed.
Persistent link: https://www.econbiz.de/10004775524
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