//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marktforschung"
~subject:"Emotion"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marktforschung
Emotion
Advertising effects
52
Werbewirkung
52
Consumer behaviour
29
Konsumentenverhalten
29
Werbung
24
Advertising
23
Marketing management
14
Marketingmanagement
14
Theorie
14
Theory
14
Brand management
11
Markenführung
11
Brand image
10
Internet marketing
10
Markenimage
10
Online-Marketing
10
Marketing
9
Kommunikationsstrategie
8
Advertising planning
6
Brand
6
Markenartikel
6
Werbeplanung
6
USA
5
United States
5
Celebrity endorsement
4
Celebrity-Werbung
4
Market research
4
Psychology of advertising
4
Target group
4
Verbraucherverhalten
4
Werbepsychologie
4
Zielgruppe
4
Deutschland
3
Germany
3
Kommunikation
3
Personality psychology
3
Personality trait
3
Persönlichkeitsmerkmal
3
Persönlichkeitspsychologie
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Book / Working Paper
2
Type of publication (narrower categories)
All
Konferenzbeitrag
Textbook
Article in journal
427
Aufsatz in Zeitschrift
427
Aufsatz im Buch
55
Book section
55
Graue Literatur
32
Non-commercial literature
32
Hochschulschrift
27
Arbeitspapier
20
Thesis
20
Working Paper
20
Collection of articles of several authors
7
Sammelwerk
7
Bibliografie enthalten
5
Bibliography included
5
Case study
4
Fallstudie
4
Conference paper
3
Konferenzschrift
3
Reprint
3
Aufsatzsammlung
2
Collection of articles written by one author
2
Lehrbuch
2
Sammlung
2
Company information
1
Conference proceedings
1
Firmeninformation
1
Forschungsbericht
1
Market information
1
Marktinformation
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
3
German
2
Author
All
Tropp, Jörg
2
Chan, Terri H.
1
Fève, Frédérique
1
Giri, Ravi
1
Hung, Kineta
1
Magnac, Thierry
1
Malik, Chirag
1
Soteri, Soterios
1
Tse, Caleb H.
1
Veruete-McKay, Leticia
1
more ...
less ...
Published in...
All
Lehrbuch
2
International journal of advertising : the quarterly review of marketing communications
1
New business and regulatory strategies in the postal sector
1
Reinventing management strategies : the design for future ; issues in marketing and finance
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How price sensitive is letter advertising mail in the UK?
Fève, Frédérique
;
Magnac, Thierry
;
Veruete-McKay, Leticia
- In:
New business and regulatory strategies in the postal sector
,
(pp. 207-217)
.
2018
Persistent link: https://www.econbiz.de/10012034402
Saved in:
2
Productivity and impact in advertising research since the millennium : a profiling and investigation of drivers of impact
Chan, Terri H.
;
Tse, Caleb H.
;
Hung, Kineta
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 11-37
Persistent link: https://www.econbiz.de/10011687864
Saved in:
3
Life insurance advertisements : irrational emotional appeal
Malik, Chirag
;
Giri, Ravi
- In:
Reinventing management strategies : the design for …
,
(pp. 129-136)
.
2014
Persistent link: https://www.econbiz.de/10010437277
Saved in:
4
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2014
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007180
Saved in:
5
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->