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subject:"Measurement"
~person:"Langat, Kipkirui Daniel"
~subject:"Brand image"
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Measurement
Brand image
Behavioural Intention
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Customer value
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Electronic Brands
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Kenya
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Langat, Kipkirui Daniel
Kumar, V.
10
Kim, Kyung Hoon
4
Brodie, Roderick J.
3
Gil Saura, Irene
3
Lehmann, Donald R.
3
Neslin, Scott A.
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Romero, Jaime
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Rust, Roland T.
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Shah, Denish
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Wang, Shuman
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Wiesel, Thorsten
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Bahreinizad, Manizheh
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Bauer, Hans H.
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Berenguer Contrí, Gloria
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Esmaeilpour, Majid
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Friederichs-Schmidt, Silke
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Gallarza, Martina G.
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Hammerschmidt, Maik
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Heitmann, Mark
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Hollebeek, Linda D.
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Jain, Dipak
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Kibos, Kiprop Eric
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Kießling, Tina
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Kim, Juran
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Kim, Sang Jin
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Ko, Eunju
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Lafleur, Martin J.
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Leone, Robert P.
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Leroi-Werelds, Sara
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Luce, Fernando Bins
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Mengen, Andreas
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Moradi, Kianoosh
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Odunga, Mukoswi Robert
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Perdue, Richard R.
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Petersen, J. Andrew
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Qu, Hailin
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Rajagopal, Dr
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Relationship between personality, perceived value and behavioral intention of selected electronic brand customers in Kenya
Kibos, Kiprop Eric
;
Odunga, Mukoswi Robert
;
Langat, …
- In:
Research in business and management
7
(
2020
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012269411
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2
Relatonship bwtween personality, perceived value and behavioral intention of selected electronic brand customers in Kenya
Kibos, Kiprop Eric
;
Odunga, Mukoswi Robert
;
Langat, …
- In:
Inventi impact: retailing & consumer services
(
2020
)
2
,
pp. 79-88
Persistent link: https://www.econbiz.de/10012321179
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