//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Measurement"
~person:"Romero, Jaime"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer equity"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Measurement
Brand image
Beziehungsmarketing
3
Customer value
3
Kundenwert
3
Relationship marketing
3
Brand management
2
Markenführung
2
Markenimage
2
Bayes-Statistik
1
Bayesian inference
1
Competitive advantage
1
Consumer behaviour
1
Customer lifetime value
1
Forecasting
1
Forecasting model
1
Hidden Markov model
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Markov chain
1
Markov-Kette
1
Messung
1
Prognoseverfahren
1
Stochastic process
1
Stochastischer Prozess
1
Theorie
1
Theory
1
Wettbewerbsvorteil
1
brand equity
1
competitive advantage
1
customer equity
1
marketing capabilities
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Romero, Jaime
Kumar, V.
11
Kim, Kyung Hoon
4
Brodie, Roderick J.
3
Gil Saura, Irene
3
Lehmann, Donald R.
3
Neslin, Scott A.
3
Rust, Roland T.
3
Shah, Denish
3
Wang, Shuman
3
Wiesel, Thorsten
3
Bahreinizad, Manizheh
2
Bauer, Hans H.
2
Berenguer Contrí, Gloria
2
Esmaeilpour, Majid
2
Friederichs-Schmidt, Silke
2
Gallarza, Martina G.
2
Hammerschmidt, Maik
2
Heitmann, Mark
2
Hollebeek, Linda D.
2
Jain, Dipak
2
Kibos, Kiprop Eric
2
Kießling, Tina
2
Kim, Juran
2
Kim, Sang Jin
2
Ko, Eunju
2
Lafleur, Martin J.
2
Langat, Kipkirui Daniel
2
Leone, Robert P.
2
Leroi-Werelds, Sara
2
Luce, Fernando Bins
2
Mengen, Andreas
2
Moradi, Kianoosh
2
Odunga, Mukoswi Robert
2
Perdue, Richard R.
2
Petersen, J. Andrew
2
Rajagopal, Dr
2
Shin, Hakseung
2
Silveira, Cleo Schmitt
2
Singh, Siddharth S.
2
more ...
less ...
Published in...
All
International journal of business environment : IJBE
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Co-building brand equity and customer equity through marketing capabilities : impact on competitive advantage
Yagüe Guillén, María Jésus
;
Romero, Jaime
- In:
International journal of business environment : IJBE
8
(
2016
)
4
,
pp. 344-366
Persistent link: https://www.econbiz.de/10011663950
Saved in:
2
Relating brand equity and customer equity : an exploratory study
Romero, Jaime
;
Yagüe Guillén, María Jésus
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
4
,
pp. 631-651
Persistent link: https://www.econbiz.de/10011443609
Saved in:
3
A partially hidden Markov model of customer dynamics for CLV measurement
Romero, Jaime
;
Lans, Ralf van der
;
Wierenga, Berend
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 185-208
Persistent link: https://www.econbiz.de/10010128371
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->