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subject:"Mobile communications"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Della Corte, Valerio"
~person:"Fang, Zheng"
~person:"Grzybowski, Lukasz"
~person:"Nwachukwu, Jacinta"
~subject:"Logit model"
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Mobile communications
Logit model
Mobile Marketing
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Mobile marketing
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Advertising effects
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Duopol
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crowdedness
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Fang, Zheng
Grzybowski, Lukasz
Nwachukwu, Jacinta
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Ghose, Anindya
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
NET Institute Working Paper
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Bank of Italy Occasional Paper
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CESifo working papers
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Review of industrial organization : RIO
2
2017 African Governance and Development Institute WP/17/025
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Information economics and policy : IEP
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International journal of industrial organization
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Journal of industry, competition and trade
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Journal of service research : JSR
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MIT sloan management review
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Netnomics
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Questioni di economia e finanza
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Technological Forecasting and Social Change, 131( June), pp. 183-203 (2018)
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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The world economy : the leading journal on international economic relations
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World Development, 86(October), pp. 133-147
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Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
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