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subject:"Mobile communications"
~person:"Culver, Jeffrey N."
~person:"Fang, Zheng"
~subject:"provider's shift"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
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Search: subject_exact:"Schnurloses Telefon"
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Mobile communications
provider's shift
Mobile phone
9
Mobiltelefon
9
Mobilkommunikation
8
Consumer behaviour
4
Dienstleistungsqualität
4
Konsumentenverhalten
4
Service quality
4
Beziehungsmarketing
3
Mobile Business
3
Mobile Marketing
3
Mobile business
3
Mobile marketing
3
Norway
3
Norwegen
3
Relationship marketing
3
Advertising effects
2
Age groups
2
Customer satisfaction
2
Feldforschung
2
Field research
2
Internet marketing
2
Kundenzufriedenheit
2
Online-Marketing
2
Telecommunications industry
2
Telekommunikationssektor
2
Werbewirkung
2
mobile phone service
2
Advertising
1
Bayesian estimation
1
Beschwerdemanagement
1
China
1
Complaint management
1
Dienstleistungsmarketing
1
Dienstleistungssektor
1
Digitale Dienste
1
Duopol
1
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1
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1
Kino
1
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Aufsatz in Zeitschrift
Bibliografie enthalten
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English
8
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Culver, Jeffrey N.
Fang, Zheng
Asongu, Simplice
11
Ghose, Anindya
5
Nwachukwu, Jacinta C.
5
Birch, Nancy J.
4
Grzybowski, Lukasz
4
Haenssgen, Marco J.
4
Luo, Xueming
4
Tesfom, Goitom
4
Andrews, Michelle
3
Björkegren, Daniel
3
Campbell-Kelly, Martin
3
Dwivedi, Yogesh Kumar
3
Garcia-Swartz, Daniel D.
3
Genakos, Christos
3
Giachetti, Claudio
3
Gopal, Anandasivam
3
Gupta, Ruchita
3
Han, Sang Pil
3
Ida, Takanori
3
Jain, Karuna
3
Lee, Dongwon
3
Madden, Gary
3
Park, Sangwon
3
Prodanova, Jana
3
Qaim, Matin
3
Valletti, Tommaso M.
3
Velmurugan, Manivannan Senthil
3
Velmurugan, Masa Sakthi
3
Wang, Dan
3
Adam, Ibrahim Osman
2
Aker, Jenny C.
2
Alhassan, Muftawu Dzang
2
Alhauli, Abdullah
2
Arcand, Manon
2
Asongu, Simplice A.
2
Bajo Davó, Nuria
2
Baran, Tamer
2
Barwick, Panle Jia
2
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International journal of technology marketing : IJTMkt
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Services marketing quarterly
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ECONIS (ZBW)
8
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1
Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012179157
Saved in:
2
Do mobile phone service consumers in the US have media preference as their source of information on competing mobile phone service plans?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 578-599
Persistent link: https://www.econbiz.de/10011979182
Saved in:
3
Mobile phone service providers shift to no-contract plans : implications on customer retention
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Services marketing quarterly
39
(
2018
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011859502
Saved in:
4
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
5
Switching behavior of U.S. mobile phone service customers after providers shift from contract to no contract mobile phone service plans
Tesform, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 154-163
Persistent link: https://www.econbiz.de/10011598729
Saved in:
6
How effective is location-targeted mobile advertising?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
Saved in:
7
Mobile targeting
Luo, Xueming
;
Andrews, Michelle
;
Fang, Zheng
;
Phang, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497
Saved in:
8
Quantifying the dynamic effects of service recovery on customer satisfaction : evidence from Chinese mobile phone markets
Fang, Zheng
;
Luo, Xueming
;
Jiang, Minghua
- In:
Journal of service research : JSR
16
(
2013
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10009782132
Saved in:
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