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subject:"Nachhaltige Entwicklung"
type_genre:"Case study"
~person:"Gupta, Shruti"
~subject:"Consumer behaviour"
~subject:"Human Resource Management"
~type_genre:"Aufsatz in Zeitschrift"
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Nachhaltige Entwicklung
Consumer behaviour
Human Resource Management
India
9
Indien
9
Konsumentenverhalten
6
Beziehungsmarketing
4
Relationship marketing
4
Target group
3
Zielgruppe
3
Business ethics
2
CRM
2
Cause-Related Marketing
2
Cause-related marketing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Multinationales Unternehmen
2
Transnational corporation
2
Unternehmensethik
2
purchase intention
2
Auslandsinvestition
1
Automotive industry
1
BOP consumer
1
Bank management
1
Bankmanagement
1
Bottom of the pyramid
1
Cause marketing
1
Child labour
1
Compensatory consumption
1
Consumer goods industry
1
Consumer resistance
1
Consumption behavior
1
Consumption theory
1
Developing countries
1
Distribution channel
1
Einzelhandel
1
Entwicklungsländer
1
Ethics
1
Ethik
1
Foreign investment
1
Japanese
1
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Article
7
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Case study
Aufsatz in Zeitschrift
Article in journal
7
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English
7
Author
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Gupta, Shruti
Khare, Arpita
57
Chawla, Deepak
21
Budhwar, Pawan S.
17
Parayitam, Satyanarayana
15
Jain, Varsha
13
Roy, Subhadip
11
Mishra, Sita
10
Sondhi, Neena
10
Srivastava, Shalini
10
Prashar, Sanjeev
9
Kundu, Subhash C.
8
Malik, Ashish
8
Pereira, Vijay
8
Singh, Devinder Pal
8
Das, Gopal
7
Deb, Madhurima
7
Handa, Meenakshi
7
Joshi, Himanshu
7
Punyatoya, Plavini
7
Singh, Nidhi
7
Soni, Pavleen
7
Aggarwal, Kirti
6
Bhatnagar, Jyotsna
6
Jain, Sheetal
6
Jaiswal, Deepak
6
Kant, Rishi
6
Khan, Mohammed Naved
6
Pandey, Shweta
6
Parsad, Chandan
6
Raut, Rakesh D.
6
Singh, Ramendra
6
Tandon, Urvashi
6
Thomas, Sujo
6
Agarwal, Reeti
5
Agrawal, Rajat
5
Almugari, Fatehi
5
Chahal, Hardeep
5
Datta, Saroj Kumar
5
Dwivedi, Yogesh Kumar
5
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Published in...
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International journal of Indian culture and business management : IJICBM
2
Asia-Pacific journal of management research and innovation
1
Journal of advances in management research : JAMR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
Source
All
ECONIS (ZBW)
7
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1
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
2
An analysis and inter relationship between the factors of perception for cause-related marketing offerings
Gupta, Shruti
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
23
(
2021
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10012598723
Saved in:
3
Antecedents of cause marketing : an assessment of psychographic and demographic factors on the consumer's purchase behaviour
Gupta, Shruti
- In:
Asia-Pacific journal of management research and innovation
15
(
2019
)
4
,
pp. 153-161
Persistent link: https://www.econbiz.de/10012160718
Saved in:
4
Despite unethical retail store practices, consumers at the bottom of the pyramid continue to be loyal
Gupta, Shruti
;
Srivastav, Pratish
- In:
The international review of retail, distribution and …
26
(
2016
)
1
,
pp. 75-94
Persistent link: https://www.econbiz.de/10011534228
Saved in:
5
The influence of marketing on consumption behavior at the bottom of the pyramid
Jaiswal, Anand Kumar
;
Gupta, Shruti
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10011300128
Saved in:
6
The BOP consumer's ethical evaluation of target marketing
Gupta, Shruti
;
Pirsch, Julie
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
4
,
pp. 358-378
Persistent link: https://www.econbiz.de/10011515101
Saved in:
7
Productivity-based hybrid model : learning from the Indo-Japanese and Indian auto sector
Gupta, Shruti
;
Prasad, Asha
- In:
Journal of advances in management research : JAMR
8
(
2011
)
1
,
pp. 158-171
Persistent link: https://www.econbiz.de/10009260126
Saved in:
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