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subject:"Neuromarketing"
~isPartOf:"European research on management and business economics"
~isPartOf:"Journal of business research : JBR"
~person:"Hoffman, Ernest"
~subject:"Competitive advantage"
~subject:"Ecological branding"
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Competitive advantage
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European research on management and business economics
Journal of business research : JBR
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Research in reverse : ad testing using an inductive consumer neuroscience approach
Daugherty, Terry
;
Hoffman, Ernest
;
Kennedy, Kathleen
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3168-3176
Persistent link: https://www.econbiz.de/10011507970
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