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subject:"Neuromarketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~source:"econis"
~subject:"Kognition"
~subject:"Werbewirkung"
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Neuromarketing
Kognition
Werbewirkung
Consumer behaviour
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Marketing letters : a journal of research in marketing
Journal of advertising research
8
Journal of business research : JBR
7
Journal of marketing research : JMR
6
Psychology & marketing
6
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
6
European research studies
5
Journal of management education : a publication of the Organizational Behavior Teaching Society
5
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
5
Building organizational resilience with neuroleadership
4
The social cognitive neuroscience of organizations
4
European journal of marketing
3
Journal of business ethics : JOBE
3
Journal of economic behavior & organization : JEBO
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Journal of retailing and consumer services
3
Organizational research methods : ORM
3
The journal of product & brand management
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Biometrics and neuroscience research in business and management : advances and applications
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Faculty & research / Insead : working paper series
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Innovatives Markenmanagement
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International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of management : JOM
2
Journal of management information systems : JMIS
2
Journal of marketing communications
2
Journal of neuroscience, psychology, and economics
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Leadership & organization development journal
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Long range planning : LRP ; international journal of strategic management
2
Management revue : socio-economic studies
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
Springer Gabler Research
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Advancing consumer neuroscience
Smidts, Ale
;
Hsu, Ming
;
Sanfey, Alan G.
;
Boksem, …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010401341
Saved in:
2
Decision neuroscience and consumer decision making
Yoon, Carolyn
;
Gonzalez, Richard J.
;
Bechara, Antoine
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
2
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009565401
Saved in:
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