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subject:"Neuromarketing"
~language:"fra"
~source:"econis"
~subject:"Kognition"
~subject:"Werbewirkung"
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Le neuro-consommateur : comment les neurosciences éclairent les décisions d'achats du consommateur
Badoc, Michel
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Bayle-Tourtoulou, Anne-Sophie
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2016
Persistent link: https://www.econbiz.de/10011573501
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