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subject:"Neuromarketing"
~person:"Boksem, Maarten A. S."
~subject:"Kognition"
~subject:"Werbewirkung"
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Boksem, Maarten A. S.
Senior, Carl
8
Hubert, Anita Mirja
7
Kenning, Peter
6
Lee, Nick
6
Plassmann, Hilke
6
Smidts, Ale
5
Borawska, Anna
4
Butler, Michael J. R.
4
Cavanaugh, J. Michael
4
Giapponi, Catherine C.
4
Golden, Timothy D.
4
Preilowski, Bruno
4
Sánchez-Fernández, Juan
4
Venkatraman, Vinod
4
Balthazard, Pierre A.
3
Bechara, Antoine
3
Casado-Aranda, Luis-Alberto
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Dimoka, Angelika
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Hoff, Karla Ruth
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Hsu, Ming
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Hubert, Marco
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Häusel, Hans-Georg
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Malmendier, Ulrike
3
Pavlou, Paul A.
3
Scheier, Christian
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Stiglitz, Joseph E.
3
Waldman, David A.
3
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2
Agarwal, Sharad
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Benson, Philip G.
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Berns, Gregory
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Bielefeld, Klaus W.
2
Biercewicz, Konrad
2
Bigné Alcañiz, J. Enrique
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Bonga, Wellington Garikai
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Borawski, Mariusz
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Boyatzis, Richard E.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
Saved in:
2
Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success
Boksem, Maarten A. S.
;
Smidts, Ale
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 482-492
Persistent link: https://www.econbiz.de/10011337509
Saved in:
3
Advancing consumer neuroscience
Smidts, Ale
;
Hsu, Ming
;
Sanfey, Alan G.
;
Boksem, …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010401341
Saved in:
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