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subject:"Neuromarketing"
~person:"Ciorciari, Joseph"
~person:"Hoffman, Ernest"
~subject:"Ecological branding"
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Neuromarketing
Ecological branding
Consumer behaviour
2
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Ad testing
1
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Ciorciari, Joseph
Hoffman, Ernest
Hubert, Anita Mirja
7
Kenning, Peter
6
Plassmann, Hilke
5
Smidts, Ale
5
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4
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Journal of business research : JBR
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ECONIS (ZBW)
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Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John
;
Gountas, Sandra
;
Ciorciari, Joseph
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
Saved in:
2
Research in reverse : ad testing using an inductive consumer neuroscience approach
Daugherty, Terry
;
Hoffman, Ernest
;
Kennedy, Kathleen
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3168-3176
Persistent link: https://www.econbiz.de/10011507970
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