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subject:"Online-Marketing"
~isPartOf:"Journal of marketing communications"
~subject:"Markentreue"
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Online-Marketing
Markentreue
Beziehungsmarketing
4
Brand loyalty
4
Brand management
4
Markenführung
4
Relationship marketing
4
brand loyalty
4
Brand
3
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Markenimage
3
Internet marketing
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
Brand love
1
Confidence
1
Consumer engagement
1
Customer retention
1
Customer satisfaction
1
Emotion
1
Instagram pages
1
Kundenbindung
1
Kundenzufriedenheit
1
Social media marketing
1
Vertrauen
1
brand experience
1
brand identity
1
brand trust
1
consumer-brand identification
1
customer relationship quality
1
future brand value
1
net promoter scores
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new brand measures
1
no brand preference
1
positive word-of-mouth
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Aljarah, Ahmad
1
Bayraktaroğlu, Gül
1
Block, Martin P.
1
Bıçakcıoğlu, Nilay
1
Coelho, Pedro Simões
1
Ibrahim, Blend
1
Rita, Paulo
1
Santos, Zélia Raposo
1
Schultz, Don E.
1
İpek, İlayda
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Journal of marketing communications
Journal of business research : JBR
34
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Psychology & marketing
7
SpringerLink / Bücher
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
Research
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing theory and practice : JMTP
4
NBER working paper series
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ECONIS (ZBW)
4
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1
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
2
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
3
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
4
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
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