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subject:"Online-Marketing"
~isPartOf:"Journal of marketing theory and practice"
~subject:"B-to-B-Marketing"
~subject:"Consumer behaviour"
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Online-Marketing
B-to-B-Marketing
Consumer behaviour
Customer retention
10
Kundenbindung
10
Einzelhandel
3
Konsumentenverhalten
3
Retail trade
3
USA
3
United States
3
Business-to-business marketing
2
Customer satisfaction
2
Kundenzufriedenheit
2
Measurement
2
Messung
2
Viral marketing
2
Virales Marketing
2
Beziehungsmarketing
1
Brand
1
Brand loyalty
1
Community
1
Competitive strategy
1
Consumer information
1
Corporate reputation
1
Customer service
1
Dienstleistung
1
Dienstleistungssektor
1
Firmenimage
1
Gemeinschaft
1
Internet marketing
1
Italien
1
Italy
1
Kaufentscheidung
1
Kundenbindungsprogramm
1
Kundenservice
1
Loyalty program
1
Markenartikel
1
Markentreue
1
Marketing management
1
Marketingmanagement
1
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Amos, Clinton
1
Brockhaus, Sebastian
1
Brunetti, Federico
1
Bush, Alan J.
1
Confente, Ilenia
1
Curran, James M.
1
Fawcett, Amydee M.
1
Fawcett, Stanley E.
1
Healy, Brian C.
1
Kang, Bohyeon
1
Knemeyer, A. Michael
1
Moncrief, William C.
1
Oh, Sejo
1
Shannahan, Kirby L. J.
1
Shannahan, Rachelle J.
1
Sivadas, Eugene
1
Sánchez-Casado, Noelia
1
Tomaseti-Solano, Eva
1
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Journal of marketing theory and practice
Journal of retailing and consumer services
25
SpringerLink / Bücher
19
Journal of business research : JBR
14
Gabler Edition Wissenschaft
8
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
8
Asia Pacific journal of marketing and logistics
6
International journal of contemporary hospitality management
6
Research
6
Springer eBook Collection
6
Cogent business & management
5
European journal of marketing : EJM
5
International journal of hospitality management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Springer eBook Collection / Business and Economics
5
BestMasters
4
Innovatives Markenmanagement
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of marketing analytics : JMA
4
Journal of the Academy of Marketing Science
4
Journal of travel and tourism marketing
4
The journal of applied business research
4
The journal of services marketing
4
Wirtschaftswissenschaft
4
Australasian marketing journal
3
Basler Schriften zum Marketing
3
Gabler Research
3
Harvard business review : HBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of economic research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of hospitality marketing & management
3
Journal of management research
3
Journal of marketing research : JMR
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Kundenmanagement & Electronic Commerce
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
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ECONIS (ZBW)
5
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1
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
2
Please clap! : how customer service quality perception affects the authenticity of sustainability initiatives
Brockhaus, Sebastian
;
Amos, Clinton
;
Fawcett, Amydee M.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 396-420
Persistent link: https://www.econbiz.de/10011771059
Saved in:
3
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
4
The loyalty continuum : differentiating between stages of loyalty development
Curran, James M.
;
Healy, Brian C.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 367-383
Persistent link: https://www.econbiz.de/10010510253
Saved in:
5
Beyond relationship quality : examining relationship management effectiveness
Kang, Bohyeon
;
Oh, Sejo
;
Sivadas, Eugene
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 273-287
Persistent link: https://www.econbiz.de/10009787445
Saved in:
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