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subject:"Online-Marketing"
~person:"Agag, Gomaa M."
~person:"Vashisht, Devika"
~person:"Yoon, Sukki"
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Online-Marketing
Computerspiel
10
Internet marketing
10
Video game
10
Brand image
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenimage
8
Advertising effects
7
Werbewirkung
7
Brand management
6
Markenführung
6
Advertising
4
Werbung
4
Advergames
3
Cognition
3
Experiment
3
Game theory
3
Kognition
3
Product Placement
3
Product placement
3
Spieltheorie
3
Brand placements
2
Brand prominence
2
Game-product congruence
2
In-game advertising
2
Need for cognition
2
Online advertising
2
South Korea
2
Südkorea
2
USA
2
United States
2
Adolescence
1
Advertising management
1
Attitude
1
Beziehungsmarketing
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Brand
1
Brand attitude
1
Brand awareness
1
Branding
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Agag, Gomaa M.
Vashisht, Devika
Yoon, Sukki
Sreejesh, S.
7
Breuer, Markus
4
Görlich, Daniel
4
Hernandez, Monica D.
4
Buijzen, Moniek
3
Dwivedi, Yogesh Kumar
3
Ghosh, Tathagata
3
Ponnet, Koen
3
Reijmersdal, Eva A. van
3
Terlutter, Ralf
3
Vanwesenbeeck, Ini
3
Waiguny, Martin K. J.
3
Walrave, Michel
3
Borgerson, Janet L.
2
Choi, Yung Kyun
2
Dham, Swati Oberoi
2
Guo, Xiaolong
2
Lee, Mira
2
Liu, Yong
2
Mai, Enping
2
Mau, Gunnar
2
Minor, Michael
2
Mishra, Pratika
2
Nelson, Michelle R.
2
Ozuem, Wilson
2
Pillai, Sreejesh S.
2
Prasad, Jason
2
Quilliam, Elizabeth Taylor
2
Rozendaal, Esther
2
Schroeder, Jonathan E.
2
Taylor, Charles Raymond
2
Yang, Jun
2
Abida, Fatma Choura
1
Aebli, Annika
1
Aggarwal, Aanchal
1
Aggarwal, Vijita Singh
1
Ahern, Lee
1
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International journal of internet marketing and advertising : IJIMA
1
Journal of Indian business research
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management research review
1
Marketing intelligence & planning
1
The journal of product & brand management
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
10
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1
Understanding online gamers' intentions to play games online and effects on their loyalty : an integration of IDT, TAM and TPB
Agag, Gomaa M.
;
Khashan, Mohamed A.
;
ElGayaar, Mohammed H.
- In:
Journal of customer behaviour
18
(
2019
)
2
,
pp. 101-130
Persistent link: https://www.econbiz.de/10012257454
Saved in:
2
How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika
- In:
Management research review
40
(
2017
)
4
,
pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
Saved in:
3
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
4
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
5
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
6
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika
;
Sreejesh, S.
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Saved in:
7
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
8
How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun
;
Yoon, Sukki
;
Taylor, Charles Raymond
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
Saved in:
9
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
10
Online game characters' influence on brand trust : self-disclosure, group membership, and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Lacey, Heather P.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 996-1003
Persistent link: https://www.econbiz.de/10009755379
Saved in:
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