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subject:"Online-Marketing"
~person:"Arens, Zachary G."
~subject:"Consumer behaviour"
~subject:"Deutschland"
~subject:"Markenimage"
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Arens, Zachary G.
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Marketing letters : a journal of research in marketing
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Consumer substitution decisions : an integrative framework
Hamilton, Rebecca W.
;
Thompson, Debora V.
;
Arens, Zachary G.
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 305-317
Persistent link: https://www.econbiz.de/10010401324
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