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subject:"Online-Marketing"
~person:"Buijzen, Moniek"
~person:"Ghosh, Tathagata"
~subject:"cognitive defenses"
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Search: subject_exact:"Konsolenspiel"
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Online-Marketing
cognitive defenses
Computerspiel
10
Video game
10
Advertising effects
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Werbewirkung
9
Advertising
7
Werbung
7
Internet marketing
6
Brand image
5
Brand management
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Consumer behaviour
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Children
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Kinder
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advergames
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Brand memory
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Game theory
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In-game advertising
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Spieltheorie
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Access platform
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Advergame
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Brand familiarity
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Brand logo
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Cognition
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Fernsehwerbung
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Buijzen, Moniek
Ghosh, Tathagata
Sreejesh, S.
7
Vashisht, Devika
7
Breuer, Markus
4
Görlich, Daniel
4
Hernandez, Monica D.
4
Dwivedi, Yogesh Kumar
3
Ponnet, Koen
3
Reijmersdal, Eva A. van
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Terlutter, Ralf
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Vanwesenbeeck, Ini
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Waiguny, Martin K. J.
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Walrave, Michel
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Choi, Yung Kyun
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Dham, Swati Oberoi
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Guo, Xiaolong
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Lee, Mira
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Liu, Yong
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Mai, Enping
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Mau, Gunnar
2
Minor, Michael
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Mishra, Pratika
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Nelson, Michelle R.
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Ozuem, Wilson
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Pillai, Sreejesh S.
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Prasad, Jason
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Psychology & marketing
1
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ECONIS (ZBW)
6
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1
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
2
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
3
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
4
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
5
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
6
Brand prominence in advergames : effects on children's explicit and implicit memory
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Current insights and future trends : [extended versions …
,
(pp. 321-329)
.
2012
Persistent link: https://www.econbiz.de/10009748089
Saved in:
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