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subject:"Online-Marketing"
~person:"Rozendaal, Esther"
~person:"Vashisht, Devika"
~person:"Yoon, Sukki"
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Online-Marketing
Computerspiel
14
Video game
14
Internet marketing
12
Advertising effects
11
Werbewirkung
11
Brand image
10
Markenimage
10
Consumer behaviour
9
Konsumentenverhalten
9
Advertising
8
Werbung
8
Brand management
7
Markenführung
7
Children
4
Kinder
4
Advergames
3
Cognition
3
Experiment
3
Kognition
3
Product Placement
3
Product placement
3
Brand
2
Brand placements
2
Brand prominence
2
Game theory
2
Game-product congruence
2
In-game advertising
2
Markenartikel
2
Need for cognition
2
Online advertising
2
South Korea
2
Spieltheorie
2
Südkorea
2
Target group
2
USA
2
United States
2
Zielgruppe
2
advergames
2
persuasion knowledge
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English
12
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Rozendaal, Esther
Vashisht, Devika
Yoon, Sukki
Sreejesh, S.
7
Breuer, Markus
4
Görlich, Daniel
4
Hernandez, Monica D.
4
Reijmersdal, Eva A. van
4
Buijzen, Moniek
3
Dwivedi, Yogesh Kumar
3
Ghosh, Tathagata
3
Ponnet, Koen
3
Terlutter, Ralf
3
Vanwesenbeeck, Ini
3
Waiguny, Martin K. J.
3
Walrave, Michel
3
Borgerson, Janet L.
2
Chen, Li
2
Choi, Yung Kyun
2
Dham, Swati Oberoi
2
Guo, Xiaolong
2
Lee, Mira
2
Liu, Yong
2
Mai, Enping
2
Mau, Gunnar
2
Minor, Michael
2
Mishra, Pratika
2
Nelson, Michelle R.
2
Ozuem, Wilson
2
Pillai, Sreejesh S.
2
Prasad, Jason
2
Quilliam, Elizabeth Taylor
2
Schroeder, Jonathan E.
2
Taylor, Charles Raymond
2
Teng, Ching-I
2
Yang, Jun
2
Abida, Fatma Choura
1
Aebli, Annika
1
Agag, Gomaa M.
1
Aggarwal, Aanchal
1
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Indian business research
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management research review
1
Marketing intelligence & planning
1
The journal of product & brand management
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
12
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1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
3
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
4
How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika
- In:
Management research review
40
(
2017
)
4
,
pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
Saved in:
5
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika
;
Sreejesh, S.
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Saved in:
6
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
7
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
8
How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun
;
Yoon, Sukki
;
Taylor, Charles Raymond
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
Saved in:
9
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
10
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
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