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subject:"Online-Marketing"
~subject:"Deutschland"
~subject:"Markenimage"
~subject:"Online-Handel"
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Online-Marketing
Deutschland
Markenimage
Online-Handel
Consumer motivation
342
Kaufmotiv
342
Consumer behaviour
134
Konsumentenverhalten
134
Online retailing
63
Brand image
52
USA
52
United States
52
Emotion
41
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27
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25
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22
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22
Motivation
22
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21
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21
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20
Einzelhandel
19
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19
Bio-Lebensmittel
17
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17
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16
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16
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14
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Electronic Commerce
13
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13
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Ching, Andrew
2
Deges, Frank
2
Erdem, Tülin
2
Gabisch, Jason A.
2
Igelbrink, Jörg
2
Kayser, Ina
2
Keane, Michael P.
2
Kim, Minjeong
2
Klarmann, Martin
2
Kollmann, Tobias
2
Kuckertz, Andreas
2
Lüders, Maximilian
2
Paul, Justin
2
Spears, Nancy
2
Verma, Swati
2
Weisser, Julia
2
Ahsan, Tanveer
1
Akram, Umair
1
Ali, Ayaz
1
Ali, Fayaz
1
Amaro, Suzanne
1
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1
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1
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1
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1
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1
Bai, Xue
1
Bakhtawar
1
Bao, Yeqing
1
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1
Barreiro-Hurlé, Jesús
1
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1
Bebber, Suélen
1
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1
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1
Bennur, Shubhapriya
1
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1
Bogliacino, Francesco
1
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Psychology & marketing
9
Journal of business research : JBR
6
Journal of retailing and consumer services
6
Journal of electronic commerce research : JECR
5
Journal of internet commerce
4
The journal of consumer marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Research
3
Business Analytics
2
Conference proceedings trends in business communication 2016
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European journal of marketing : EJM
2
Focus Dienstleistungsmarketing
2
Global business review
2
Handbook of research on retailer-consumer relationship development
2
International journal of retail & distribution management
2
International marketing in the fast changing world
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of advertising research
2
Journal of fashion marketing and management
2
Quick Guide
2
Springer eBook Collection
2
SpringerLink / Bücher
2
Alternative market research methods : market sensing
1
Apps management and e-commerce transactions in real-time
1
Beiträge zur empirischen Marketing- und Vertriebsforschung
1
Beiträge zur empirischen Marketing- und Vertriebsforschung / Research
1
Bridging the gap between advertising academia and practice
1
Business analytics and cyber security management in organizations
1
Central European business review : CEBR
1
Challenges for the trade of Central and Southeast Europe
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Consumer information systems and relationship management : design, implementation, and use
1
Dexterity in global business : a cross-dimensional analysis
1
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
E-retailing challenges and opportunities in the global marketplace
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ERIM report series research in management
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EUR
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Eastern European economics : EEE
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ECONIS (ZBW)
133
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1
Empirical testing of consumers' perceptions of differences in package and product version of seemingly identical branded food products : results of an online experiment in ten Euro...
Solano-Hermosilla, Gloria
;
Barreiro-Hurlé, Jesús
; …
-
Europäische Kommission / Gemeinsame Forschungsstelle
-
2023
Persistent link: https://www.econbiz.de/10014420599
Saved in:
2
Behavioural study on unfair commercial practices in the digital environment : dark patterns and manipulative personalisation : final report
Lupiáñez-Villanueva, Francisco
;
Boluda, Alba
; …
-
Consumer and marketing law
-
2022
Persistent link: https://www.econbiz.de/10013345671
Saved in:
3
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
4
Hedonic shopping motivations and obsessive-compulsive buying on the Internet
Ali, Ayaz
;
Li, Chen
;
Hussain, Ashfaque
;
Bakhtawar
- In:
Global business review
25
(
2024
)
1
,
pp. 198-215
Persistent link: https://www.econbiz.de/10014634181
Saved in:
5
A study on investigating the online impulse purchase intention of Indian women
Divakar, P.
;
Venkatesh, R.
- In:
International journal of work innovation : IJWI
5
(
2024
)
2
,
pp. 164-182
Persistent link: https://www.econbiz.de/10014547212
Saved in:
6
Hedonic shopping motivation and impulse buying : the effect of website quality on customer satisfaction
Widagdo, Bambang
;
Roz, Kenny
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
1
,
pp. 395-405
Persistent link: https://www.econbiz.de/10012692348
Saved in:
7
Brand engagement and purchase intention towards apparel goods : a study of Generation Z in social media scenario
Pant, Ravinder
;
Negi, Antriksha
;
Kishor, Nawal
- In:
International journal of management practice : IJMP
16
(
2023
)
3
,
pp. 319-342
Persistent link: https://www.econbiz.de/10014315874
Saved in:
8
Online promotions and hedonic motives as moderators in the relationship between e-impulsive buying tendency and customer satisfaction : evidence from India
Madhu, Sumetha
;
Soundararajan, Vasanthi
;
Parayitam, …
- In:
Journal of internet commerce
22
(
2023
)
3
,
pp. 395-431
Persistent link: https://www.econbiz.de/10014320493
Saved in:
9
Utilitarian and hedonic motivation in e-commerce online purchasing intentions
Fülöp, Melinda Timea
;
Topor, Dan Ioan
;
Căpuşneanu, …
- In:
Eastern European economics : EEE
61
(
2023
)
5
,
pp. 591-613
Persistent link: https://www.econbiz.de/10014339251
Saved in:
10
"I like to buy pre-owned luxury fashion products" : understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers
Aycock, Murphy
;
Cho, Eunjoo
;
Kim, Kyuree
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 327-349
Persistent link: https://www.econbiz.de/10014291567
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