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subject:"Osteuropa"
~person:"Huang, Kun"
~person:"Hume, Margee"
~subject:"Internationaler Markteintritt"
~subject:"Übernahme"
~type_genre:"Case study"
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Osteuropa
Internationaler Markteintritt
Übernahme
Auslandsinvestition
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Brasilien
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Brazil
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China
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Cross-cultural marketing
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Innovation diffusion
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Huang, Kun
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The changing face of management in China
1
Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
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Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
Transcultural marketing for incremental and radical …
,
(pp. 147-165)
.
2014
Persistent link: https://www.econbiz.de/10010211701
Saved in:
2
The changing face of mergers and acquisitions management in China
Huang, Kun
;
Cooke, Fang Lee
- In:
The changing face of management in China
,
(pp. 175-201)
.
2010
Persistent link: https://www.econbiz.de/10003956415
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