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subject:"Personalization"
~isPartOf:"Journal of business research : JBR"
~person:"Benkenstein, Martin"
~type_genre:"Article in journal"
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Not just for the recommender : how eWOM incentives influence the recommendation audience
Reimer, Thomas
;
Benkenstein, Martin
- In:
Journal of business research : JBR
86
(
2018
),
pp. 11-21
Persistent link: https://www.econbiz.de/10011855189
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