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subject:"Pharmaceutical industry"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Arzneimittel"
~subject:"Infektionskrankheit"
~subject:"Markenführung"
~type_genre:"Multi-volume publication"
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Pharmaceutical industry
Arzneimittel
Infektionskrankheit
Markenführung
Advertising
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Advertising effects
2
Direct marketing
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Direktmarketing
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Pharmaceuticals
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Pharmaindustrie
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Mukherjee, Avinandan
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International journal of pharmaceutical and healthcare marketing : IJPHM
Gutachten / Sachverständigenrat für die Konzertierte Aktion im Gesundheitswesen
1
International journal of pharmaceutical and healthcare marketing
1
Journal of pharmaceutical finance, economics & policy
1
Journal of research in pharmaceutical economics
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ECONIS (ZBW)
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Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
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2
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
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