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subject:"Pharmaceutical industry"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Schmerzmittel"
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Pharmaceutical industry
Marketingmanagement
Arzneimittel
56
Pharmaceuticals
56
Pharmaindustrie
38
Physicians
12
Ärzte
12
Consumer behaviour
10
Direct marketing
10
Direktmarketing
10
Konsumentenverhalten
10
Arzneimittelmarkt
9
Pharmaceutical market
9
Advertising effects
8
Werbewirkung
8
Gesundheitsversorgung
7
Health care
7
India
7
Indien
7
Advertising
6
Generic drugs
6
Generika
6
Malaysia
6
Pharmaceutical distributors
6
Pharmahandel
6
Werbung
6
Marketing management
5
Arzneimittelrecht
4
Perception
4
Pharmaceutical law
4
Wahrnehmung
4
Brand
3
Brand management
3
Food and Drug Administration
3
Gesundheitskosten
3
Health care costs
3
Internet
3
Internet marketing
3
Jemen
3
Markenartikel
3
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Article
40
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Aufsatz in Zeitschrift
Article in journal
40
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English
40
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Mohamed Azmi Ahmad Hassali
5
Davis, Joel J.
4
Ibrahim, Mohamed Izham Mohamed
3
Saleem, Fahad
3
Siang, Tan Ching
3
Aljadhey, Hisham
2
Alrasheedy, Alian A
2
Chressanthis, George A.
2
Handa, Meenakshi
2
Srivastava, Vinita
2
Vohra, Anupama
2
Ahmad, Mahmood
1
Aikin, Kathryn J.
1
Al-Hamadi, Adnan Yahya
1
Al-Hamdi, Adnan Yahya
1
Andrews, J. Craig
1
Ansa, Gloria A.
1
Atinga, Roger Ayimbillah
1
Ball, Jennifer G.
1
Banerjee, Saikat
1
Baptista, Maria Helena Miranda Flores
1
Barbro, Patrick A.
1
Bergler, Marcus
1
Betts, Kevin R.
1
Campbell, Randall C.
1
Capella, Michael L.
1
Chandler, Lisa Lucarelli
1
Chen, Jinyan
1
Chmielarz, Piotr
1
Choiniere, Conrad J.
1
Chowdhury, Nishat
1
Das, Sumanta
1
Dash, Sampada Kumar
1
Dhume, S M.
1
Dureja, Harish
1
Eastin, Matthew S.
1
Eastman, Jacqueline K.
1
Eisenstein, Eric M.
1
Ferreira, Marisa
1
Frosch, Dominick L.
1
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
International journal of pharmaceutical and healthcare marketing : IJPHM
36
Journal of health economics
31
The European journal of health economics : HEPAC ; health economics in prevention and care
31
Health economics
27
Health marketing quarterly
18
Research policy : policy, management and economic studies of science, technology and innovation
18
International journal of the economics of business
16
Applied economics
11
International journal of industrial organization
11
Technological forecasting & social change : an international journal
11
Health economics review
10
International journal of pharmaceutical and healthcare marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
International journal of health economics and management
9
Review of industrial organization : RIO
9
Journal of business ethics : JOBE
8
Applied economics letters
6
International journal of intellectual property management : IJIPM
6
Journal of global marketing
6
Journal of pharmaceutical finance, economics & policy
6
Journal of public policy & marketing
6
Technology analysis & strategic management
6
The European journal of health economics
6
African journal of science, technology, innovation & development : AJSTID
5
European research studies
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of production economics
5
International journal of technology management : IJTM
5
Journal of business research : JBR
5
Journal of economic behavior & organization : JEBO
5
Journal of illicit economies and development : JIED
5
Journal of investment management : JOIM
5
Manufacturing & service operations management : M & SOM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
African journal of science, technology, innovation and development : AJSTID
4
Economics letters
4
Health care management science
4
Industry and innovation
4
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ECONIS (ZBW)
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11
Beyond the pill : the move towards value-addded services in the pharmaceutical industry
Wenzel, Meike
;
Henne, Nathalie
;
Zöllner, York
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 91-98
Persistent link: https://www.econbiz.de/10010517756
Saved in:
12
Pharmaceutical retailers and promotion by pharmaceutical companies in India
Srivastava, Vinita
;
Handa, Meenakshi
;
Vohra, Anupama
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010517758
Saved in:
13
Resposes to alternative forms of efficacy description in direct-to-consumer pharmaceutical communications
Davis, Joel J.
;
Isaacson, Sandra M.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010415264
Saved in:
14
Cost efficiency of pharmaceutical firms manufacturing drugs for specific diseases prevalent in India : a data envelopment analysis approach
Das, Sumanta
;
Patel, Gokulananda
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10010415279
Saved in:
15
Determinants of pharmaceutical sales representative access limits to physicians
Chressanthis, George A.
;
Sfekas, Andrew
;
Khedkar, Pratap
; …
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
4
,
pp. 220-243
Persistent link: https://www.econbiz.de/10011348624
Saved in:
16
Leveraging technology adoption model for examining internet usage among physicians’ in changing Indian pharmaceutical marketing context : a structural equation modeling approach
Patwardhan, Avadhut Arun
;
Pandey, Neeraj
;
Dhume, S M.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
4
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011348626
Saved in:
17
Informational sources on pharmaceutical medicines and factors affecting medication prescriptions : perspectives from Ghanaian physicians
Kayi, Esinam Afi
;
Atinga, Roger Ayimbillah
;
Ansa, Gloria A.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
4
,
pp. 176-181
Persistent link: https://www.econbiz.de/10011348630
Saved in:
18
Pharmacist professionalism, helpfulness, and consumer behavior linkage
Mardanov, Ismatilla T.
;
Ricks, James
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 221-230
Persistent link: https://www.econbiz.de/10010389835
Saved in:
19
Post Caronia : is a new paradigm needed for off-label medication usage?
Rumore, Martha M.
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 212-220
Persistent link: https://www.econbiz.de/10010389836
Saved in:
20
India's proposed universal health coverage scheme : implications for the global pharma industry
Singh, Sunil
;
Outteridge, Gavin
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
3
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009791593
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